The wed page, although never officially launched under that name, was only a successful test, as the day to day didn't allow me to truly develop it; however, everyone in my inner circle (and the guests to our wedding) understood it and loved it.
It's important to mention that I know that this was a true opportunity that I didn't follow through, and I really don't blame the day to day, I know I procrastinated. I am responsible and accountable for this idea not evolving into a true service and a successful business.
Now, let me explain briefly what it was:
It's your wedding, and you've been living with your partner for some time now, or maybe you are moving to a new town, which makes having a registry tough, as you may already have one or two blenders, one or two beds, etc., or maybe you are moving and don't want to get all these gifts to then pay for them to get moved.
I was in this situation, and in our case, we needed the gifts/stuff, and we didn't want to ask for cash (also, knowing that the guests will consider spending more on a gift than when they give you cash).
The concept was very simple. As a couple, you create your registry on a website, but instead of you getting the actual item, you would get the money deposited in your account for you to later buy the item, or not.
The site also allowed you to have a countdown, pictures, video, and communication about the wedding. The site is still up, thank you to a cousin that is the host, and you can find it here.
I know, today this site feels a bit dated, and it is, as we haven't updated it since 2009. There is now a lot of competition that is very similar to this, now offering experiences as well, in combination with splitting the cost for any pricey items/experiences. They also offer a lot more real time communication, reservation controls, etc., but again, please refer to this concept and think 12 years ago.
As mentioned before, this idea lasted for a single event, my wedding, but the concept, I believe, was a winner.
** It's worth pointing out that this idea was not the first that was developed, there was another one before, but this was the first time I started planning on creating a company under JLR2, and although it took a few years more, this was the seed, and that is why I have decided to include it here as it generated a lot of insights and learning that I have been able to use in my day to day. **
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