We all know that the retail channel has been struggling due to the growth of e-commerce, and unfortunately, COVID didn't help at all; however, every time I visit a farmer's market, a city or county fair, or any other event that allows small manufacturers/sellers to sell directly to consumers, I see plenty of people still engaging, buying, and getting excited about products they may not find on the big e-commerce platforms.
For this reason, we have found a way to make these products more available and affordable for small business owners.
Imagine a shop offering products from these small businesses and manufacturers in one location. Now, don't think about a department store, as this is a small shop or store at a mall.
The manufacturer or small business rents and designs their space as it fits their needs (following certain materials and guidelines), and they merchandise and promote as per their plans; however, Small Shop will be responsible for:
- ongoing merchandising,
- managing inventory levels (inventory is owned by manufacturer or small business),
- sales in-store by providing retail POS system and overhead
- online sales and shipping (if applicable)
- basic marketing tactics
- reporting
So, a small manufacturer or small business will have access to a professional, organized, and 'hands-off' approach to engage face to face with consumers on a daily basis (not just one Sunday a month like with a farmer's market). This approach allows them to showcase their products in one or many different locations where Small Shop will be present, without the hassle of managing inventory, merchandising, and basic marketing tactics.
We will meticulously determine the costs to make this an affordable option compared to renting your store. Even if you have the budget to cover it, Small Shop offers you more than one single location, meaning a wider reach to potential shoppers. This increased exposure can potentially lead to higher sales and a better return on your investment.
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