We all know that the retail channel has been struggling due to the growth of e-commerce, and unfortunately, covid didn't help at all; however, every time I visit a farmer's market, a city or county fair, or any other events that allow small manufacturers/sellers to sell direct to consumer, I see plenty of people still engaging, buying and getting excited about products they may not find in the big e-commerce platforms.
For this reason, we have found a way to make these products more available, and in a way that we believe is affordable for the small business owner.
Start by imagining a shop offering products from all of these small businesses and manufacturers in a single location. Now, don't think about a department store, as this is a small shop or store at a mall.
The manufacturer or small business rents and designs their space as it fits their needs (following certain materials and guidelines), and they merchandise and promote as per their plans; however, Small Shop will be responsible for:
- ongoing merchandising,
- managing inventory levels (inventory is owned by manufacturer or small business),
- sales in store by providing retail POS system and overhead
- online sales and shipping (if applicable)
- basic marketing tactics
So, a small manufacturer or small business will have access to a professional, organized, and "hands-off" approach to engage face to face with consumers in a daily basis (not just one Sunday a month like with a farmer's market), showcasing their products in one or many different locations where small shop will be present.
Costs are being worked out in order to make this an affordable option compared to renting your own store, considering that even if you have in your budget to cover it, Small Shop will offer you more than one single location, meaning a wider reach to potential shoppers.
More to come soon...
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